About Us

Motion Consulting Group is a pro bono, student-run consulting organization founded at Hobart and William Smith Colleges. The group collaborates with small businesses and startups in the Geneva and Finger Lakes region to help strengthen operations, identify growth opportunities, and improve profitability. By connecting motivated student consultants with local entrepreneurs, we bridge the gap between classroom knowledge and real-world impact—helping businesses make data-backed decisions while providing students with professional consulting experience. Our target audience is small business owners, and we aim to increase inquiries from local businesses. Our unique selling point is our connection to the student body at HWS, which allows us to effectively promote businesses while working on business design.