Small Business Consulting · Montreal, CA · On-Going
JAB Window Cleaning
THE ENGAGEMENT
About the Work
With JAB Windows, we built a hiring and lead-generation system designed to create predictable growth rather than one-off spikes. We developed targeted recruitment campaigns, structured ad funnels, clarified messaging, and aligned landing pages with conversion behavior. Our focus has been on turning digital attention into qualified hires while continuously tracking performance, optimizing cost per acquisition, and refining the funnel to improve efficiency over time.
The Challenge
What They Faced
JAB Window Cleaning needed to scale operations quickly but couldn't find reliable hires. Their digital advertising was generating impressions but not converting into applications or qualified leads. The cost per acquisition was unsustainable for a seasonal business.
Our Approach
What We Did
We designed a dual-funnel system targeting both recruitment and lead generation. We restructured their ad campaigns around conversion-focused messaging, built dedicated landing pages for each funnel, and implemented tracking to measure cost per hire and cost per lead independently.
Results
By the Numbers
-35%
Cost Per Hire
+120%
Qualified Applications
+90%
Lead Conversion Rate
+65%
Ad Spend Efficiency
“Before MCG, we were throwing money at ads and hoping for the best. They built a system that actually tracks what works. Our hiring pipeline is now predictable and our leads are qualified.”
JAB Ownership
JAB Window Cleaning